I write stories for brands.
I create wild ideas, tame them and put them to work.
My passion lies in digital, print and guerrilla marketing tactics.
Who hired me:
Dell Technologies (internal agency Dell Blue)
October 2021 - Present
Copywriter
Bailey Lauerman
October 2018 - October 2021
Copywriter
Clients: Phillips 66, Kendall Motor Oil, Flagstar Bank, American National Bank, Bosch, TD Ameritrade, Netflix
Bailey Lauerman
March 2018 - October 2018
Associate Copywriter
Clients: Phillips 66, Kendall Motor Oil, UnitedHealthcare, American National Bank, Farmers Mutual of Nebraska, Bosch, Sun Pacific (Cuties Clementines and Mighties Kiwis)
Bailey Lauerman
Summer 2017
Copywriting Intern
Clients: Bosch, Sun Pacific, Phillips 66, Kendall Motor Oil, Panda Express, UnitedHealthcare, Effie Awards, Woodhouse, Nebraska Tourism, Omaha Henry Doorly Zoo & Aquarium, Smithsonian National Museum of American History, Netflix
GriffinWink
Spring 2016
Copywriting Intern
Xcel Sports Nutrition
2015-2016
Copywriter/Graphic Designer/Art Director
Who educated me:
AAF
September 2019
Advertising Ethics Certificate
Master Class
July 2019 - Present
Anna Wintour - Creativity and Leadership
Bob Iger - Business Strategy and Leadership
Neil Gaiman - The Art of Storytelling
David Lynch - Creativity and the Writing Process
Sarah Blakely - Self-Made Entrepreneurship
DoSpace
June 2019 - Present
Photoshop, InDesign, and Illustrator
Job Propulsion Lab
May 2016 - Spring 2017
Copywriting Education
Texas Tech University
2012 - 2016
BA in Advertising
Who Patted me on the back:
Graphis Magazine
1 Gold, 3 Silver 2021
2 Silver 2019
3 Gold 2018
Phillips 66 Corporation
Most Innovative Team of 2020 - i’ve been happy to be a part of this great team since 2017
American Advertising Federation
2 Gold, 3 Silver - Nebraska 2021
Best of Show - Professional - BL Print/Self Promotion - Nebraska 2020
Judge’s Citation (Copywriting) - Professional - BL Print/Self Promotion - Nebraska 2020
Gold, Silver & Bronze - Nebraska 2019
Silver - Student - Online Social Media Campaign - 10th District 2017
Best of Show - Student - Digital - Austin 2017
Gold - Student - Online Social Media Campaign - Austin 2017
American Institute of Graphic Arts
10 Awards - Received in 2020
Who I volunteer my time to:
BweL - 2018 to 2021
BweL is the Bailey Lauerman Health and Wellness Committee. We schedule massages, guest speakers, webinars, outings, workouts, lunches, etc. to promote physical, mental, financial, cultural health. Basically any and all wellness initiatives are created by this board. Because it started in 2018, we were able to customary design BweL for current employees. So far, it has been a very positive thing for us in our professional and personal lives.
Dogs - 2013 to Present
I’ve always loved dogs. Since living on my own in college I’ve rescued a few pups to keep as my own and fostered and re-homed multiple dogs.
American Advertising Federation - Board of Directors + Meet the Pros from 2017 to 2020
I work on Planning, Social Media, PR and Copywriting for the Omaha Planning Committee.
In 2020 I became part of the American Advertising Federation of Omaha board and the co-chair of Meet the Pros.
City Light Benson - Upward - 2017
Helping build a space for local kids in a lower income community to come everyday after school for a meal, tutoring and a place to hangout. The overall goal is to promote higher education and a positive environment for young minds.