Bosch Icon Wiper Blades
Bosch came to Bailey Lauerman wanting an advertisement that put consumers in the middle of the storm. The uncertainty driver's feel when their wipers fail is a scary one. With Bosch that feeling of worry wipes away.
My role: Concepts, Strategy, Client Pitch Prep, Copy under Michael Johnsons mentorship
Awards: Gold Graphis
Pride Month Bosch Social
